The rapid pace of scientific and technological advances is regularly making “traditional” approaches to anything obsolete, so we need to update “what we know” regularly.
“Research” is one that marketers rely on heavily to compete effectively; In this regard, some of the most commonly used traditional approaches have become outdated, are ineffective, can easily lead us to erroneous beliefs, decisions and actions.
When we are aware of the risks associated with such outdated methods, as well as the “Intuitive” and “creative” approaches and/or “catchy” slogans we currently rely on , we are able to experience the necessary paradigm shift to explore and then make use of the insights and consequent advantages we uncovered.
On this page, we will provide discussions of recent scientific findings and how they apply to marketing your product and competing much more effectively.
There will be two sections. The first is for those who want a quick way to stay current with what is happening in the field and the implications ‒ be they opportunities or risks.
The second is for clients who, familiar with our work, can benefit from relevant information that will help them make better marketing decisions.
Over the next few weeks, we will be working feverishly to provide both audiences with actionable content.
PUBLIC:
Decision Under Perceived Risk
Recipes For Success? – Or Not?
CLIENT:
Dynamics Affecting Judgement And Decision
“Our comforting conviction that the world makes sense rests
on a secure foundation: our almost unlimited ability to ignore
our ignorance.”
Daniel Kahneman, Economist, Psychologist, Nobel Prize winner