With deep misgivings over the way marketing content is developed and evaluated, based on the obscure nature of the “creative”, we looked for alternatives in recent scientific findings and discovered an abundance of recent research. The findings led us to revise our understanding of how to achieve superior results.
After several years of study and testing, we are now offering these exclusive insights to marketers and entrepreneurs who are open to new transformative ideas.
Our work is based on the significant and ongoing advances in the sciences of behavioural economics, psychiatry and neurology, especially as they relate to judgement and decision making ‒ the focus being not on what judgements people make but on how they go about making those judgments. Scientists have uncovered many of the hitherto hidden forces that shape our decisions.
